The BIG communication
Matching unprecedented clinical advances
in immunotherapy with transformative communication
In this white paper, we explore the exciting new frontier of cancer treatment - immuno-oncology (IO) - and what it means for how we communicate with healthcare professionals, patients and carers.
For those on the frontline of treating cancer, IO brings a whole new level of excitement and opportunity, but also unprecedented complexity and uncertainty. And for patients, the practicalities of cancer treatment have changed.
In short, the fundamental realities of cancer has changed and communication has never had a more important a role to play.